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A well-written job ad is the first contact point between your organization and potential candidates. It is the first opportunity for your company to show your culture and values in a way that is appealing to the eye. A well-written job advertisement can generate interest in the role and your company, resulting in higher quality applications and more interviews.
A good job description will include crucial details regarding the hiring process, from beginning to end. This ensures that both you and the applicants are on the same page in terms of what they can expect. It also helps to prevent ghosting, drop-offs, and an efficient and fair hiring process.
Use a clear and concise language that is easy to understand for any type of audience. Avoid jargons and cliches which can confuse or repel potential candidates. Make use of job ads to promote your diversity initiatives. Be sure that the language you use does not exclude any person.
Also, don’t overlook to include the main advantages and perks on your job advertisements. If your company offers free lunches, an awesome office with a view or allows flexible hours of work, it is worth including these in your job descriptions because they can tip an applicant in your direction over the competition. It’s also beneficial to include any volunteer opportunities or involvement in the community your company is involved in as this is something prospective employees look for when deciding which business to join.